- Dockers’s press release about the ad campaign
Unfortunately, the ad on the Docker’s website indicates nothing of the sort. That “balance” she implies (“men who can change a tire AND a diaper”) is absent, but what’s very much present is, “Once upon a time… women rarely had to open doors and little old ladies never crossed the street alone. Men took charge because that’s what they did.” No one I spoke to read the ad as being tongue-in-cheek (though one person on Twitter gave me a hard time based on reasons I reject flat out).
Anyway, this “new definition of masculinity?” I can’t even think of how to address the FAIL. First off, who wants to phone my parents and tell them the decisions they made about their family life 40 years ago weren’t actually invented then?
And also? The entire phrase, “Wear the pants” is offensive. I’m kind of glad Dockers owns the trademark for it now. Maybe they’ll sue anyone else who uses it.
OMG. Please just help me list the ways this entire thing is WRONG.
